Alegent Health (now CHI) was a non-profit, faith-based health organization with headquarters in Omaha, Nebraska. CHI Health is made up of 15 acute care hospitals, six of which are located in the Omaha metro area. CHI stands for Catholic Health Intiatives. Bozell supported their marketing efforts by creating a package of materials that supported their brand and gave context to their programs. A healthcare system "for the people," we approached the brand from a consumer's point of view.