Raising kids is hard. The Nebraska Family Helpline is here to help with advice and guidance. Resources are available for parents and families 24/7. We were tasked with making three social videos, 15 seconds each, that felt like authentic Reels. We touched on three main topics: bullying, addiction and depression, and had to capture big ideas in a very short amount of time. The videos were so successful, that we were asked to replace their current TV spots with them.