Art Direction + Design
By 1998, Bozell was the 8th largest advertising agency in the world, with offices in 51 countries. In 2003, the company bought itself from the parent company and was in dire need of a brand refresh to present itself in a more innovative way that reflected the current state of the union and the world. I created modular materials and case study templates that could bundle together with the main booklet, making a more targeted and personalized presentation package for prospective clients. The logo moved to a stacked geometric block representing the various departments collaborating together for client solutions. The design team produced a newsletter where a different designer laid out each of the different stories.